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Ikea axes store plans over changing retail market
Ikea axes store plans over changing retail market
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Beauty
48 posts
Oct 03, 2021
10:55 PM
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Ikea has backed out of opening a new store in West Sussex, blaming changing customer habits for the decision.
The Swedish furniture giant cited the huge increase in online shopping during the pandemic as it announced it would no longer open a store at New Monks Farm, Lancing. pgslot 50%
The chain bought the site between Brighton and Hove Albion FC training ground and Shoreham Airport in 2016.
Manager Richard Rands said: "This news may disappoint some."
He added: "Today, we are operating in an incredibly fast-changing retail environment and customer shopping habits aren't as they once were."
He said the company believes "there is great potential in Sussex" but a store is not the "optimum" way to reach customers in the area.
Instead customers can shop online, and use the home delivery service, he said.
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1 post
Oct 03, 2021
10:57 PM
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9:51 PM
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