albinamuro2
9 posts
Nov 21, 2023
4:42 AM
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Carrying out advertising campaigns on Facebook and Instagram Ads requires increasing knowledge of the tool and its implementation buy custom facebook comments. Although it is true that we will never be able to master details such as the algorithm or the bidding, I can share with you three keys on which the success of our ads is based.
In this article we take a quick tour of them. Remember that Facebook and Instagram Ads is a machine, if a piece fails, it stops working.
1. The sales system
Ads always respond to an advertising strategy which in turn is included in a marketing system or sales funnel. It is not about creating random campaigns, but rather defining the sales strategy and from there determining the advertising strategy, we will make decisions in relation to:
Advertising objectives
Number of campaigns
How campaigns interact with each other
The big mistake is thinking that you can create a disjointed campaign leading to the sale of a product. Not at all, sales funnels allow the user to be taken from point A to point B being the journey, and advertising is the fuel for this journey.
2. Segmentation
If after your great sales system, you are giving the conversion message to the uninterested person, there will be no sale. Think about it, the advertising platform provides us with infinite segmentation options and it does so because it knows the importance. It is no longer useful to include interests, you have to segment with strategy and one of the most effective tactics is remarketing.
3. The advertisement
The user, after all your great work and strategy, the first and only thing they see is an ad in their Instagram or Facebook feed. And your mind makes two decisions: either skip the ad or stop. If this happens, our ad has achieved the so-called stop effect.
And only, the message we transmit connects with your needs, then we will take you to action. It is the last link in the advertising chain, but if it fails, the rest of the gear stops.
Currently, it is no longer enough to create persuasive text, but the visual design must be different and attractive. Did you know that we process an image 60,000 times faster than text? We are made to respond to visual stimuli.
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