albinamuro2
10 posts
Dec 06, 2023
12:48 AM
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Turning a passion for music into a profitable business requires much more than talent. You should know that this is a full-time job, which requires commitment, discipline and sacrifices.
It doesn't matter if you are a singer, guitarist, audio engineer, composer or music producer sound cloud plays with paypal, it is important that you consider expanding your panorama so that your career has a solid structure so that you can go as far as you propose.
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1-Have a marketing strategy
Do you spend hours and hours writing, recording, producing, making music videos only to get few views? Maybe you're focusing on everything but promoting your music the right way.
There is a gigantic amount of new music released daily, a marketing strategy will help you develop your personal brand, making it easier for people to connect with your music. You must differentiate yourself from the competition and use resources that help you highlight what makes you unique, this way people will have a natural interest in listening to what you do, put a face to your music and show your most authentic side.
You can consult with a marketing agency to define your objectives and the steps to achieve them in the short, medium and long term. They will help you determine the best strategy for you, promote your music creatively, nominate your songs to playlist curators, and manage the type of content that best suits your personality, for example recording a podcast, Vlog, creating a profile on patreon etc
You have to dare to show yourself and experiment, you will notice that everything begins to change.
2- Be optimistic
Being demanding and self-critical is not the same as being a skeptic. Those stories you tell yourself, your attitude, and the reason you're making music should encourage you and give you confidence, even when it seems like this career path is too difficult. This industry is for those who believe in themselves, no one is going to defend your work or believe in you unconditionally if you don't do it first.
Danny Ocean, for example, achieved global fame with his first single, Me rehúso, released in 2016. It is the most listened to song of the last decade on Spotify Latin America and Spain. Yes!, the first song that the Venezuelan uploaded to YouTube. It is common? It's not possible? Yeah! The truth is that you are 1 song away from being the artist of the moment.
The key to being able to navigate the ups and downs is to have a reason big enough to keep you on this exciting, challenging journey. Why are you passionate about music? Maybe there was an artist that marked your life as a child, a song or a concert that touched your soul and that day you said, I want to do this.
If you do not have a strong enough reason, it will be difficult to resist, since it is a career that requires a lot of perseverance, perseverance and faith.
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3- Take care of yourself
Building and maintaining a musical career is not easy, and when you have not seen the results you want, the most common thing is that you demand more and more of yourself, to the point of burnout . Contrary to what it may seem, this is not the answer, since it is necessary to take care of yourself to be well, so that your creativity can flow and you have the physical and mental disposition to face the challenges of the industry. If you think that by exploiting yourself you will advance faster, you run the risk of becoming so overwhelmed and exhausted that you decide to quit.
Discipline and perseverance will take you far, but in a healthy and responsible way, listen to your body and your emotions. Manage your time well and make space to take care of yourself, only then can you have the stamina to be an artist for many years, and enjoy your success with health and peace of mind.
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4- Open yourself to new experiences
You should not confuse the fear of taking risks with being faithful to “your style.” We are living in times in which pigeonholing is of no use, genres have been born that would have seemed inconceivable to us before, mixes of pop with regional, "mariacheño", cumbias with rock, 4 different languages ??in a single song, and we will see crazier things. Whether you like it or not, it is happening, people's need for something new is so great that we must break those mental barriers that keep us in the same place, for fear of failing or not wanting to be uncomfortable. Those who risk trying new things and experimenting with other sounds understand the concept of renewing or dying. Dare to explore and surround yourself with people with fresh ideas, you won't regret it.
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5- Be kind, always
There are many artists with impressive talent and horrible personalities. Due to poor management of their emotions, they end up ruining key relationships for their career, isolating themselves and creating unnecessary rivalries.
The music industry is very small, the better you get along with everyone, the better your chances of success will be. Be very careful about what you say on your social networks, even if you don't have a large number of followers yet. Imagine that you dream of having a contract with a label that manages an artist that you think is terrible, and it occurs to you to tweet about how bad his music is. One day, the A&R of the label becomes interested in you and finds that tweet, he doesn't like it at all and discards you. Think carefully before posting/saying something that could get you in trouble.
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