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67 Clicker Game: A Reflection on Addiction, Contro
67 Clicker Game: A Reflection on Addiction, Contro
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dagrasa
3 posts
Oct 17, 2025
11:50 PM
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At first glance, 67 Clicker appears to be nothing more than a minimalist mobile clicker game: a red button, a progress counter, and a stark, empty background. The player taps a button 67 times, finishes the level, and is then asked if they wish to continue. Most would assume this is a typical idle game, designed to pass time with simple, repetitive input. However, beneath the surface of its unassuming interface lies a deeper commentary on addiction, surveillance, and the illusions of control that define both modern technology and the human psyche.
The game begins innocuously, almost boringly, with the player simply clicking a red button until the counter reaches 67. This action triggers the player’s first reward—advancement to a new level—and plants the seed of curiosity. Why 67? What happens 67 Clicker next? The game doesn’t explain. It offers no tutorials, no characters, no story—only a choice: Do you wish to continue? This seemingly small question is the game’s first psychological test. In asking the player for consent, 67 Clicker simulates a sense of agency, making the user believe they are in control. In truth, the game has already begun to take control of them.
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