I’ve been looking into improving my product presentation and noticed some brands use matching inner and outer packaging—like coordinating colors and designs between boxes. While browsing The Packaging World, I saw they have Custom Cosmetic Boxes and Custom Shipping Boxes that can be printed to match perfectly. I’m wondering if it’s worth investing in both or if that’s overkill for smaller brands like mine.

I love the idea of cohesive packaging, but I’m not sure how much customers actually notice. Do you think consistent design across all layers adds real value, or is it mainly a luxury brand thing? Would love to hear thoughts from anyone who’s tried a fully matched packaging setup!