Running a small artisanal chocolate business, I’ve learned that presentation matters almost as much as taste—especially during the holidays. Two years ago, I started using The Packaging World to upgrade my presentation with sturdy, branded Custom Shipping Boxes. The difference was incredible. Not only did breakage rates drop, but customers began tagging my brand in their holiday posts simply because the boxes looked so good under the tree.

I later introduced Custom Cosmetic Boxes for my sampler sets, giving them a more polished gift-shop feel. The combination of attractive packaging and protective design led to a 30% bump in December sales and a surprising number of referral customers. It reinforced for me that even small businesses can compete visually with big brands if they package thoughtfully.

Have any of you noticed similar seasonal boosts after revamping your packaging? I’d love to hear your creative touches or designs that made an impact during peak shopping months.