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Blog > Controlled diamond supply
Controlled diamond supply
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Justin Carter
10 posts
May 03, 2026
11:17 PM
For decades, the idea of rarity was shaped by controlled diamond supply, largely influenced by De Beers. By limiting how many diamonds entered the market, prices and perception of value were maintained. Today, this model is changing as lab-grown diamonds offer a more open and accessible alternative, giving buyers greater transparency and freedom in their purchasing decisions.


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